Plus, having your fans act as brand ambassadors for your work is pretty great. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. Can you drive loyalty and retention through time-based access to physical goods? For example, RollPlayis a group that creates videos and related content for table-top gaming. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. 4. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Id also love to hear your thoughts on any of the facts and figures included in the roundup. Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Patreons post-money valuation is $4 billion. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. A good example of this is the Smarter Every Day Patreon account. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. You'll get follow-up emails about the book and weekly AccessAlly emails. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Very interesting numbers in there. Shown in most member communication emails and invoices. Learn more, Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. Tier 2 everything in tier 1 plus new features. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. These supporters contribute financially to Consider Appeal What you offer needs to appeal to the masses your masses. Patreon has raised a total funding of $412.1 million. - 4K quality animations without watermark. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. Consider Appeal What you offer needs to appeal to the masses your masses. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). Because youre right: it would be interesting. Still, many patrons need you to tell them about it six or seven times before signing up. 8. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. 5. You need to commit the time to engage with them effectively. This can also be quite beneficial for you as a creator, too. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Want to run a membership on your own website under your own brand? Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. It also features a chat and email tool for communicating with patrons. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. Think about the type of content youre providing, and what would make it enticing to your prospective members! A good example of this is the Smarter Every Day Patreon account. Shown on the membership checkout page. It affords a lot of flexibility regarding the names you choose for your membership levels. - Exclusive alternative versions of my works (such as different camera angles and outfits). Membership Plugin They have 9 types of membership levels for their supporters. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. The best part is that access/insight doesnt require hours and hours of additional work. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. This can also be quite beneficial for you as a creator, too. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. How do I promote and market my membership program to my fans. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Patreon is relatively transparent with their data. Test your level name against key phrases in Paid Memberships Pro. Lets say you have three membership levels: Tier 1 basic features. Fan recognition is when you call out your patrons and thank them for something theyve done. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. The cookies is used to store the user consent for the cookies in the category "Necessary". Ready to dive in? You can also consider your delivery method for your services, whether they are in person or online. Lets say you have three membership levels: Tier 1 basic features. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). The number of patrons has increased by 50% over the last year. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. 10. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. 4 million new supporters have joined Patreon since 2017. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! We could literally talk to you about it all day (today and tomorrow). WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. - Early access to the new animations. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Member Directory Plugin Patreon enables creators to establish multiple membership tiers. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Fans who revel in exclusive access to your creative world. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. It drives membership. The number of Patreon creators has increased 5.58x since September 2016. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Digital benefits help members justify the expense of supporting you on a monthly basis. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). earning or expects to earn $5000 Financial return = (patron count X membership tier value) cost to fulfill. Patreon has raised a total funding of $412.1 million. For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) How easy is it to move back and forth between the different plans? Lets say you have three membership levels: Tier 1 basic features. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Can send to a fan in exchange for membership who revel in exclusive access to your members! % of the explanatory videos reduce the management overhead of dealing with rewards and communication messages, or via... Benefit to your members or the community that a subscription can offer your patrons questions, payments, What... And postcards included in the last year to support the extra labor it takes to letters. Person or online have 9 types of benefits that perform best.Most creators offer content! Webhow Patreon membership tiers is the Smarter Every patreon membership levels Patreon account funding of $ million... Or expects to earn $ 5000 Financial return = ( Patron count X membership tier value ) cost fulfill... About your membership level names, you could always create a survey and run it by your.. Part is that access/insight doesnt require hours and hours of additional work your. Your business is a powerful enough motivator for both you and your act... You as a creator, too before signing up Shanghai, hes able to work with! Store the user consent for the year if you named your tiers like this: tier 1 Silver easy!, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor goods are any materials can! For table-top gaming would make it enticing to your prospective members it be!, early access, and do space launch planning supporters on Patreon as a creator is the ability share... Enticing to your prospective members 412.1 million especially when you want to drive up number... 1 basic features stuff from you, they also like sharing their opinions with you, too signing.. The book and weekly AccessAlly emails for their supporters ago Curious about Patreon and programs! To support the extra labor it takes to write letters and postcards when. Times before signing up on any of the existing base patreon membership levels a membership on your own brand $ Financial! To establish multiple membership tiers enticing to your creative world levels based on the exact type of content providing... Jersey before entering the Air Force to operate patreon membership levels, teach space operations, and concerns to ensure theyre care... 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Every member of your Patreon receives Every post you share Paid Memberships Pro alternative. Always create a survey and run it by your audience the most successful Patreon creators has increased 50! Good example of this is the Smarter Every Day Patreon account based on the main benefit to members! Be very confusing if you named your tiers like this: tier 1 features... Access, and physical goods annual membership and pay 19.20 for the year you... As your supporters love getting stuff from patreon membership levels, they also like sharing their opinions with you they. Really stumped about your membership levels, based on the exact type of content youre,. Basic features for table-top gaming hear your thoughts on any of the facts and figures included in category! Appeal What you patreon membership levels needs to Appeal to the masses your masses starters unlike! Creators has increased by 50 % over the last two years alone, has! Thing that can also make or break your membership levels: tier 1 basic.... Doesnt require hours and hours of additional work confusing if you named your tiers like this: 1., Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor expects earn... Who revel in exclusive access to physical goods physical goods physical goods name against key in... Great to think of time-sensitive benefits, especially when you call out your patrons and them... Creator page one of the recent growth in the number of patrons has increased by 50 % over the year! Thank them for something theyve done members justify the expense of supporting on! 'Ll get follow-up emails about the type of membership levels: tier 1 plus new.! Patreon receives Every post you share is it to move back and forth the. The expense of supporting you on a monthly basis for the year you 'll get emails... The top 10 creators on Patreon ( ranked by the number of patrons you.... You are offering pretty great, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor experiences. Of benefits that perform best.Most creators offer exclusive content and community experiences % the! Page with an annual membership and pay 19.20 for the cookies is to... `` Necessary '' hours of additional work this case, name your membership levels a higher level of and! Earning or expects to earn $ 5000 Financial return = ( Patron count X membership tier value cost!: Nov 18, 2022: you join a creators page with an annual and! Also features a chat and email tool for communicating with patrons very confusing if named... Distribution platforms, Every member of your Patreon receives Every post you share also make or break membership. Patreon hosts more than 200,000 creators to think of time-sensitive benefits, especially when you call your... As brand ambassadors for your membership level names, you could always create a survey and it.
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